eCommerce Merchandising & Content Manager

As an eCommerce Merchandising & Content Manager, your role involves creating an engaging and visually appealing online shopping experience while maximizing sales through strategic product presentation and content creation. Here’s a more detailed breakdown of the responsibilities and skills associated with this position:

RESPONSIBILITIES

  • Merchandising Strategy Development:
    • Create and implement a merchandising strategy aligned with business goals, target audience, and market trends.
    • Determine product assortment, promotions, and pricing strategies to optimize sales and profit margins.
  • Product Presentation:
    • Curate and organize product listings to ensure a visually appealing and user-friendly online store.
    • Implement effective categorization, filtering, and sorting options to enhance the customer shopping experience.
  • Content Creation:
    • Oversee the creation of high-quality product content, including product descriptions, images, videos, and other multimedia assets.
    • Develop and maintain a consistent tone and style across all content to reinforce the brand identity.
  • Promotional Campaigns:
    • Plan and execute promotional campaigns, seasonal sales, and special events to drive customer engagement and boost sales.
    • Coordinate with marketing teams to align merchandising efforts with broader promotional strategies.
  • Inventory Management:
    • Monitor and manage inventory levels to ensure product availability and prevent stockouts or overstocks.
    • Implement inventory-related merchandising strategies, such as highlighting low-stock items.
  • User Experience (UX) Enhancement:
    • Collaborate with UX/UI designers to improve the overall website interface and optimize the customer journey.
    • A/B test different layouts and features to enhance user experience and increase conversions.
  • Data Analysis:
    • Utilize analytics tools to analyze customer behavior, track product performance, and identify opportunities for improvement.
    • Make data-driven decisions to adjust merchandising strategies and improve key performance indicators.
  • Competitor Analysis:
    • Stay informed about industry trends and conduct regular competitor analysis to identify potential gaps and opportunities in the product assortment.
  • Content Calendar Management:
    • Develop and maintain a content calendar to ensure a consistent flow of new products, promotions, and other relevant content.
    • Coordinate content releases with marketing and social media calendars.
  • Cross-functional Collaboration:
    • Collaborate closely with marketing, sales, and product teams to align merchandising strategies with broader business objectives.
    • Provide insights and recommendations to support cross-functional initiatives.

SKILLS & QUALIFICATIONS

  • E-commerce Expertise: knowledge of e-commerce principles, trends, and best practices.
  • Creative Content Creation: ability to create compelling and visually appealing product content.
  • Data Analysis Skills: Proficiency in analyzing data and using insights to drive merchandising decisions.
  • Project Management: Strong organizational and project management skills to coordinate multiple tasks effectively.
  • Communication Skills: Clear and effective communication to collaborate with cross-functional teams and convey merchandising strategies.
  • Tech Savvy: Comfortable using e-commerce platforms, content management systems, and analytics tools.
  • Customer Focus: Understanding of customer behavior and preferences to tailor the online shopping experience.
  • Adaptability: Ability to adapt to changing market conditions, customer preferences, and business goals.

An effective eCommerce Merchandising & Content Manager plays a crucial role in shaping the online shopping experience, driving sales, and maintaining a strong brand presence in the competitive e-commerce landscape.

This opportunity is proudly supported by Northern Ontario Heritage Fund Corporation and is funded through the Workforce Development Program. Eligibility requirements of the program can be found here: https://nohfc.ca/en/pages/programs/people-talent-program/workforce-development-stream

JOB TYPES

Full-time, Fixed term contract, Internship / Co-op
Contract length: 12 months

PAY

From $18.55 per hour

EXPECTED HOURS

35 per week

BENEFITS

  • Casual dress
  • Flexible schedule
  • Store discount

FLEXIBLE LANGUAGE REQUIREMENT

  • French not required

SCHEDULE

  • 8 hour shift
  • Day shift
  • Monday to Friday
  • Weekends as needed

WORK LOCATION

In person at 660 Squier Street

APPLICATION DEADLINE

2024-09-12

Apply Here